兴业银行调整小企业服务定位

Societe generale to adjust small business service orientation

To further enhance the support to the real economy, strive to develop small business financial services market, in 2013, the bank actively adjust business small business customer orientation, business strategy and development goals, to the total assets of 60 million yuan of the following small micro enterprise customers as a key financial services, and supporting the implementation of a series of institutional reforms and resources security, promoting small micro enterprise financial service upgrade.

The reporter understands, societe generale small business customer number annual growth of almost 40% in 2012, the "societe generale sesame flowering" of small and medium-sized enterprises in the growth of listing plan into the pool nearly 4000 households, service customer support 34 enterprises successful IPO in 2012. On this basis, the further adjustment of small business customer orientation, from the "small and medium priority" to "small", the total assets of 60 million yuan of the following small micro enterprise customers as a key financial services, positioning "micro", sinking "center of gravity". The societe generale customer orientation adjustment, the small business is a new breakthrough for the strategic adjustment of the bank itself, also built a new platform for the small business financial services, for the small business business healthily and sustainable development has important strategic significance.

In small business financial services on the basis of "the" center of gravity down, societe generale will be supporting a series of institutional reforms, to gradually establish a standardized management, factory work, diversified financing business system, and explore to establish small businesses growing demand for value-added service system, build long-term professional management ability. At the same time, the bank will through the stability of the business, financial and human resources investment, effective support professional development system, the establishment of small business security business long-term stable development.

After the comprehensive upgrade small micro enterprise financial services, predictably, small business specialization operation system will provide powerful support for the small micro enterprise financial services, small micro enterprise customers can enjoy preferential and support: to have the characteristic of small micro continue to optimize the working flow of credit to make single loan formalities more simplified, lending less time; Cluster, chain, etc. Effective marketing organization mode of ground micro financial promotion will not only continue to expand the service coverage, at the same time will reduce the marginal cost of reducing single business small micro enterprise customer loan financing costs; Customer manager specializing in team building expansion will let small micro enterprise customers enjoy a more intimate, more personalized, more specialized comprehensive financial services and so on.