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Banks contend for pushing personal notice deposit

Although current account can access at any time, but the interest is low; Financial product yield is higher but liquidity limit, once needed money hard to "redeem". How to make money can flexible access to the account and can gain relatively considerable income? Now many Banks launched personal notice deposit, it can help.

With bank of China, recently launched a new intelligent personal notice deposit products, for example, customers only need to dot the counter signed an agreement, when a personal account of RMB 50000 yuan and over amount, don't change for seven days and funds, the bank will automatically funds of the customer's account in accordance with the 7 days notice deposit interest at a pre-determined rate. Current bank deposit interest is 0.35%, and seven days notice deposit interest rate is 1.35%, to 3.85 times of the former. Interest to improve at the same time, still can withdraw at any time, also ensure the liquidity of capital.

Before the bank of China, bank, industrial bank, ping an bank institutions launched smart notice deposit business, generally has asked to account balances, generally the lowest needs a $50000 credit to apply for.

Staff of the societe generale, to deal with smart notice deposit a lot of customers, especially the three-way pipe customers, wealth management, can guarantee the liquidity at the same time receive relatively high returns. Customers can be in the office with, also can on the online banking application. The Beijing operation 12 words in the bank credit card

Along with the network since the rise of the media, some financial institutions from product to brand promotion are "webify" started a microblog marketing, it, is on the Internet, that such as societe generale bank credit card center official microblog on sina net @ this is industrial bank credit card center, through the "view, the promotion of unbounded, double linkage" 12 words, make small weibo, do big brand extension and popularization.

view

Articles - 140 words, brand extension

Of a micro blog is only 140 words, not passion, content is rich and colorful, also provide a hotbed for enterprise brand penetration. In @ bank credit card center launched weibo release and activity in the process, by implanting enterprise key word form, the penetration brand effect and extension. Such as in daily weibo release process, closely around "xing", set # industrial card #, # and trend of speech and language # #, #, # #, # xing xing life announces the # topics such as release, let the audience feel the influence of bank credit card in Beijing and image.

In weibo, sustained by interactive activities, too, such as "turn by ear and enjoy all day", "by ear, polite" in the New Year... Words with "xing" is brought up, weibo attributes and personality to provide information for the enterprise identification symbols, let everyone in to participate in the activities of microblog, forwarding and polite interaction process, through the interactive content and effective micro prize, 140 words let Internet users had a deeper understanding to the enterprise brand image and cognition.

Promotion of unbounded

- use the link, led products

Societe generale reporters instant 】 【 love into the community, the family assistance

Loving, warm winter, the Spring Festival period, the bank Shanghai branch in jing 'an district shimen two-way street "love under the blue sky donation activities, provides nearly 100 families with a total of 50000 yuan in donations, the site has 10 difficult family accepted donations on behalf of.

The charity donation activity initiated by branch President Yu Xiaoqing comrades, and called for the traditional lunar New Year holiday before implementation. In addition, he also proposed six companies facility gold sales in their respective district actively fulfill the social responsibility, to carry out charity activities, throughout the city, to build a warm, blends together the love of the platform.

The branch leadership Chen De pathetic comrades to attend the family on behalf of the donations to difficulties, and under the guidance of shimen two-way streets office staff, visited families, for sympathy. After detailed understanding of their difficult situation, branch leadership to encourage them to establish confidence, summon up courage to overcome difficulties, optimistic face life.

When it comes to relieve the situation of local communities, Shanghai branch, said care about helping disadvantaged groups is both the party and the country's call, also is the social responsibility of the enterprise, societe generale shares. As a listed bank, societe generale has for years been be grateful, keen to charity career, fulfill social responsibility, and always consider this kind of responsibility is strong motive force in the development of the bank.

It is understood that since the bank Shanghai branch based in the city, in the development of the enterprise at the same time, with a variety of forms, many times in Shanghai and the national charity activities within the scope of social returns. Of the arrival of the Spring Festival, the bank take the initiative to contact the community work personnel, family compassion to difficulties. Hope their action, can drive, and more love, sets up the good social atmosphere, further carry forward the social ethics, make a greater contribution to society.

How to in micro-blog interactive activities, effective transfer enterprise product information, is one of the content of many corporate officer micro managed to penetrate. @ bank credit card center microblogging interaction activities, in turmoil, the company's marketing business "credit card online, through the fans a lot forward, rather than weibo activity in BBS, micro group of soft wen promotion, network, also comes with a link, make network" card information and link to get full exposure, network coverage to tens of millions of people.

Let the enterprise's official weibo, also play a role of the media platform, for product publicity and promotion of the icing on the cake.

Double linkage

- online, cross-industry interaction

Many micro amount to hundreds of thousands of fans, to participate in the interaction is not much, how to enhance fans viscous headache is every officer staff event. @ industrial bank credit card center on weibo online activities, based on the positive to come out, and the brand media and enterprise cooperation, through the stereo offline activities, lively microblogs operated great articles.

Such as @ industrial bank credit card center weibo and sina, zhouzhuang, recently the world chocolate dream park and other units cooperation, introduce characteristic cultural tourism: classical offline amorous feelings slow life sweet fantasy carnival scene experience, dating, etc., and produced by sina travel weekly live the fresh journey - by ear, take the initiative to close to the fans, attentively feedback customers, win market reputation, successfully shaping the kind, lively, fun enterprise microblogging image, has become a financial enterprise microblogging to media try water offline activities of typical cases. To brand image promotion card center, expand the industrial bank credit card of Beijing network marketing's influence in the financial sector and play a large role.

At the beginning of New Year, let us to weibo is full of new industrial bank credit card center.

Staff also reminded investors, deal with to see when the treaty, societe generale, for example, application of intelligent notice deposit, customers are required to set aside money, because the monthly mortgage payments, fund to be cast surely fail notice deposit deduction. Once reserved money is zero or too small, will cause the customer not deductions or cause arrears, personal credibility will be compromised.