兴业银行济南分行创新模式开展"结对帮扶"活动

Societe generale bank jinan branch innovation model to carry out the "helping" pairing with the activity

Since this year, the bank jinan branch innovation training mode, in gold line "antithetical couplet support" activities, QianHouTai linkage, internal and external coordination, personnel quality and business performance of ascension.

Training background

In recent years, with the rapid development of the branch companies of gold account manager team growing, showed a trend of getting younger over the designated age structure, the working life of less than 3 years, resource-based clients managers gradually increase. This kind of customer manager for product and business master not thorough enough, before the background in the communication consciousness does not reach the designated position, also can't independently according to customer demand design scientific and effective product, caused the waste of customer resource and lack of capacity in per capita.

Against the status quo, branch innovation training mode, introduced the "antithetical couplet to assist training new forms." Enterprise gold headquarters staff management and product manager to attend the customer manager to pair up, to be responsible for training staff of the business and business problem solving, improve the capacity to enhance integrated business management personnel's quality, strengthen management department personnel service consciousness.

Training means

Does not affect the customer manager for daily work, guarantee business rapid development progress at the beginning of the end at the same time, the branch will be training time for every Saturday. Provide support training mainly starts with the actual case, through the analysis, interaction, summarize and practice, business training guide, a total of 12 item courses, each star speak, professional lecturer training courses according to the marketing and group discussion to share three levels to carry out.

First class, marketing star speak: by last week as marketing star account manager to share successful experience, then counterpart support managers and department heads in the comments.

The second class, professional lecturer training: branch companies gold hq product manager, department head, or a product of the professional skills combined with the actual business case for an in-depth analysis of product.

Sharing: the third class, group discussion according to the second class lecturer training content, the customer manager will be grouped for free discussion, and then select a group with its customers to share the understanding of training products, team members take turns to speak.

In addition, every two weeks, the team will also according to their own clients marketing progress makes case analysis, and recommend a person as a representative for PPT summary presentation, by the trainees and the head of the comments, questions and scoring, avoids the boring routine training, enrich the training content. Has also established specifications to guarantee results, branch tracking assessment system, support effect of each support personnel appraisal ratings, through quantitative indicators supervise the trainees and helping people work together, in the business, on the basis of quality, service consciousness connotation promotion for better business performance.

It is worth mentioning that the branch in charge of the vice President attended many of the gold business of training, and himself to the branch can provide such as structured financing, debt financing work product deployment and emerging business priorities, to enhance the execution effect, also to young taught the customer manager to the most practical marketing skills and experience.

Training effect

Provide support "training is not only the focus of the training, the more critical is antithetical couplet, is helping. By managers, product managers manager paired up with the participation of customers, in the background before work experience exchange, mutual promoting projects, effectively improve the team cohesion, improved the cognition, master degree of business products. On the one hand, improving the marketing skills and comprehensive professional quality management personnel, on the other hand, to promote the management of work moves down and forward service, truly realize the "two line he marketing service line, the background security at the front desk, customer" target, improve the allocation of resources and work efficiency.

The event starts, branch of jinan facility business performance also improved significantly. New target date, all support group customer 85, has been reported to 43 families credit materials, 8 families under the credit has been realized ark, total amount exceed 100.3 million yuan.

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